This article on escort tips is a guest post, kindly submitted by Exotic Vivian
As someone who receives a number of emails from escort hopefuls asking for escort tips to become successful in this line of work, I can honestly and humbly say that I entered into the sex work business with one goal in mind: to create a lucrative stream of income.
Since I ventured into sex work in 2013, I have learned a thing or two about some critical factors you absolutely need to know before you jump into the proverbial entrepreneurial waters.
In most new business ventures, success or failure is all about knowing what actions to take and how to take them in the right order. I decided to write this quick self-help guide with the hope to help steer some ladies in the right direction.
Here are five things you need to know about running a successful escort business. Feel free to use this as a checklist to make sure your thinking and plans are on the right track.
Escort tip 1: Create your brand by knowing your clientele
Too often ladies jump into sex work as a last resort or a means to an end. They don’t take the proper time to map out their goals and business plan. Sex work is a business just like any other, and in order to be successful, you must know your market and map out ways to penetrate it – pun intended.
Let’s say for instance that you want to cater to the “upscale clientele” as most ladies do; you would need to look the part in order to have that millionaire client reaching out to you. That means that at minimum, you will need high quality photos and a superbly designed website. Your presentation of yourself must be opulent.
You cannot expect the CEO of a Fortune 500 company to book you if you have substandard photos and typos all over your poorly designed website. You will need to invest money in yourself and your brand to create perceived value. The saying “you get what you pay for” rings very true here. This is not going to be like “Pretty Woman” (although it is one of my favorite movies), where you walk down some boulevard and a handsome aristocrat pulls up in a Ferrari and offers to book you for a week.
Throwing up an advertisement on Backpage with no set goals is not going to yield long-term results, nor will it give you the quality clients you desire. Know what services you are comfortable with offering from the very beginning and never compromise on that. Never do anything out of desperation because you will always end up making bad decisions. At the end of the day with anything you do in life, it pays to have a well thought out and calculated plan.
Escort tip 2: Marketing is essential
In business, nothing happens until a sale is made. Do your research and find out what marketing platforms work best in your area. It helps to have a monthly financial goal (as well as your price point) in mind as that will help determine how intensive your marketing should be and what platforms you should advertise on. We all know Eros is popular, however in some cities there are local websites that get significantly more hits than they do, which means more quality bookings.
A repeat client is the gift that keeps on giving. I cannot tell you how many times my calendar has been kept consistently full by repeat clients; so much so that there are certain cities I don’t even bother marketing in for new clients because I am fully booked every time I tour!
While you want to spend efforts marketing to gain new clients, make sure you dedicate equal or more effort to ensure that your existing clients come back for more. What does it take? It is as simple as treating them with kindness and respect. I have a client that books me consistently a few weekends out of the year, and he told me that the reason he enjoys spending time with me is because I am kind to him. I kid you not; kindness goes a long way.
Escort tip 3: Network
Most successful people will tell you that in order to be successful, you need to surround yourself with like-minded people. They also say to find someone that has already done what you want to do, and do what they have done.
Now, I understand that not every lady in this business is friendly or helpful, but I assure you that there are many good people in this world (myself included). Keep reaching out to the ladies you admire in a concise and lighthearted way and you would be surprised at the responses you get. However, don’t send an established lady a lengthy email of how you want to get into the sex work business, expecting her to “spoon-feed” you all the steps you need to take. That will certainly turn her off because it shows that you are lazy and didn’t bother to do any research yourself. Escorts help those who help themselves, lol.
Another way to meet other ladies is to join various industry boards and check out the “Meet & Greet” events. I have attended a couple of them and I will tell you that it is always better to meet people in person than online. In person, you are able to show your fun and playful side, to which a lot of people are more receptive.
A word to the wise: DO NOT copy another lady’s material word for word; not only is it disrespectful, it shows prospective clients that there is nothing special about you. Why would a client want to book a lady that doesn’t have a persona of her own? Don’t think that they don’t notice; in fact, they are usually the ones that end up notifying the lady you are stealing from. Some websites will even ban you and delete your account if they find out you have stolen another lady’s material. The same goes for photos, although it goes without saying.
Of course if I worried about every girl stealing my material I would literally lose sleep; but I sleep soundly at night because my website is in a state of continuous innovation. By the time you have copied my site, I would have already updated it with something new, which means you are always several steps behind me. For you ladies that are victims of plagiarism, simply adopt this mentality in order to keep frustration at bay. Besides, the dynamic girl always keeps clients curious and coming back for more!
Escort tip 4: Maintain balance
Life is all about balance; don’t let this work (or any other work for that matter) totally consume your life that you cannot step away from it to breathe.
While I have an excellent work ethic, I am also a strong believer in occasionally taking some “me time”. Even though I have a well-rounded life, there are still times when I prefer to disconnect from the sex work world. It could be by taking a short weekend vacation to a remote area, or even just turning off all work devices and binge watching my favorite shows for a couple days – Can you say Orange is the New Black?
A few ways you can cultivate balance are: maintain two phones (one for work and one for personal); get involved in your community by volunteering, exercise (you should already be doing this for your physique), take a class, or travel!
It also helps to have a close friend that you can confide in; someone you can vent to because sometimes venting is all you need to release tension and unwind.
Escort tip 5: Test everything and think outside the box
Never assume a tactic that works for another lady will work for you. The only sure way to know if a marketing strategy is working is if you are faithfully testing, measuring, and tracking your results.
I know ladies in the past that have copied my tour schedule down to the exact dates I planned on being in a particular city, only to email me asking why I consistently tour certain cities when they are extremely slow – FOR THEM. I always tell them “take the time and do your research; what works for me might not necessarily work for you”. Why keep throwing money away on an ad campaign that doesn’t bring you quality clients?
You should be spending most of your marketing resources in your base city. I know some ladies that don’t tour at all because they consider it a hassle. I tour because I truly enjoy traveling but it is not a necessity to be successful. You should be marketing on at least 3-5 platforms; don’t just post an ad with the “most popular” site and think that is enough. Constantly research and brainstorm different ways to market yourself and you might even come up with your own unique method, which is how you carve out your niche market.
Vivian is an upscale international courtesan based in Miami Beach. She enjoys jet setting all over the world and staying fit. To learn more about Vivian, you can visit her website at: www.exoticvivian.com, and/or follow her on twitter at @ExoticVivian